I periodically spend a some time researching various subjects in the Music industry that capture my attention. Though not all are necessarily drum/drumming specific, I'll publish my findings here as I think that my fellow drummers and musicians could benefit from them.
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The Endorsement Process - Part 1 |
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Or - What do I need to do to get free gear?
Part 1 of 3 - Overview and Submittal info
Most musicians are already familiar with the concept of endorsements. These are; in their simplest form, a trade-off for advertising and exposure for a company in exchange for discounts, gear, and tour/clinic support for an artist. This usually requires the artist to exclusively use their drums, cymbals, drumsticks, drum heads, etc, for playing, recording, and performing. They also become an extension of the company’s sales team, promoting the use of the company’s products in the process. Non-Music Industry companies do also offer endorsement/sponsorship for things like tour support, gear purchases, etc, but will not be covered in the scope of this article. A lot of the same general principles still apply when dealing with those companies/organizations.
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The Endorsement Process - Part 2 |
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Part 2 of 3 - Determination
In Part One of this article, we looked at the first part of the process; the submittal information. Now that we have all of the things from part one of the process in the works - “Okay, I’ve scheduled the photo shoots, wracking my brain to figure out what to put in the cover letter, sifting through dozens of rehearsal and gig tapes to put together the demo, and I have writer’s block on my resume..”, we’ll move on to part 2; What are the major factors for consideration? Just because you have a press kit, gig list, demos and so on, does it mean they’ll be interested? Not necessarily.
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The Endorsement Process - Part 3 |
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Part 3 of 3 - Program Benefits
In part one we looked at what a prospective endorsing company wanted to see in the collection of submittal materials. In Part Two, we looked at what some of the factors are that can be used by a company in determining adding an artist to their roster. In Part Three, we will be looking at some of the more common programs available to endorsed artists and the varying levels within each.
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